2018 Media Release by Tourism Selangor

For Immediate Release

Selangor International Indigenous Arts Festival 2018
(Wonderful Showcase of The Rich and Varied Cultures of The Region’s Biggest Tribal Groups)

21 May 2018 Selangor, Malaysia – Tourism Selangor will be hosting this year’s Selangor International Indigenous Arts Festival (SIIAF) at the Shah Alam National Botanical Park from August 4 to August 5, 2018.

Now in its fourth year, SIIAF is a rich and diverse cultural showcase of Selangor’s biggest tribal groups and an opportunity for visitors to learn more about Malaysia’s indigenous cultures.

This year, the two-day festival is expected to draw more tourists to Selangor, Malaysia’s largest economy and most developed state with cultural performances from domestic and international tribes as well as exciting activities.

Guests will be able to sample traditional Peninsular and East Malaysian cuisine at food tasting events, join a photo contest to win prizes and witness a record-breaking attempt initiated by Tourism Selangor to cook bamboo chicken, an indigenous delicacy stuffed in the longest bamboo shoot.

SIIAF is held during August in line with the International Day of the World’s Indigenous Peoples. A global celebration observed on August 9 every year and created by the United Nations to promote and protect the rights of the world’s indigenous population.

Initiated in 2015, SIIAF is organized and spearheaded by Tourism Selangor as part of its mission to increase the number of tourists to Selangor through local and international campaigns, events and tourism trade shows.

This year, the state tourism agency aims to bring in 7.5 million visitors to Selangor with the aim of generating income for Selangor’s development and building up collaboration among industry players.



For Immediate Release


May 8th 2018, Subang Jaya – Tourism Selangor in collaboration with the management of Tourism Malaysia and Sunway Lagoon will be hosting a networking Dinner to The European Travel Agents and Tour Operators Association (ECTAA) in conjunction of ECTAA Annual meeting in Kuala Lumpur 2018, which will be held from 7th to 8th May 2018 at Grand Millennium Kuala Lumpur.

The dinner event, which takes place at Sunway Lagoon Surf Beach Area, provides an excellent platform for Tourism Selangor to update the tourism trade fraternity on the latest tourism products and offerings, as well as provide an opportunity to meet and network with tour agents especially from ECTAA Association. This is a continuation of the promotional efforts from this year participation of FITUR 2018 in Madrid and ITB Berlin 2018, and it is expected to boosts tourist arrivals from Europe.

Through this networking session, Tourism Selangor seeks to attract more European tourists to its shores to achieve its tourism target for 2018. Last year, Selangor received more than 400,000 tourists from Europe Countries, signifying an increase of 2.02% compared to 2016.

“The objectives of the dinner for ECTAA are to strengthen the presence of Selangor in the Europe market and to keep the Europe counterparts abreast of recent tourism developments in Selangor including the Discover Selangor #TakeMeAnywhere campaign. This programme will see a new chapter of collaboration with Europe’s biggest travel agents especially from ECTAA.” Said Madam Noorul Ashikin Mohd Din, General Manager of Tourism Selangor.

Sunway Lagoon was the chosen partner and official venue for this event for obvious reasons, it is the iconic Tourism Product of Selangor and one-stop place for fun, with over 90 attractions spread across 88 acres, Sunway Lagoon provides the ultimate theme park experience in 6 adventure zones.

The cultural shows are a big hit, where they are treated to real traditional dances from “Citra Ugik” group, “Mah Meri” cultural dances group, and a special performance from Sunway Lagoon, titled “Tales of Mount Berapi”. This is the best platform to introduce and promote tourism product in Selangor to the attendee members, entirely.


For pictures gallery, please click this link : “https://drive.google.com/drive/folders/1CzaT2u5btuJLJlowEfbNLR1oTA0IbAqc?usp=sharing”
Picture 1 : Banner of the Event
Picture 2 : With the GM of Tourism Selangor, Mdm Noorul Ashikin Mohd Din, Subang Jaya District President (YDP), Mdm Noraini Roslan and President of ECTAA.
Picture 3 – Picture 9 : Cultural Performance from Mah Meri and Sunway Lagoon Arts performance
Picture 10 : Members of ECTAA


For Immediate Release

A Platform to Showcase Selangor to Japan

19 Mac 2018, OSAKA – Tourism Selangor (TSSB) together with support from Tourism Malaysia Osaka & Tokyo Office besides participation of Sky Mirror Kuala Selangor, Cyberview Resorts & Spa and Kuala Selangor Districts Council will connects businesses from the state of Selangor and Japan in a Seminar sessions will take place from 18 to 24 March 2018 at Osaka City Central Public Hall, Osaka, Japan continuously at Wink Aichi, Nagoya, Japan and last destination is in Asian Japan Centre, Tokyo, Japan.

This is the 1st roadshow seminar about Selangor in Japan and AirAsiaX will be the Official Partner for this entire Roadshow. The event provides local participants from the state country in Japan that come from various travel agencies, government agencies, hoteliers, health and wellness operators, and education sections to connect with travel industry associates through seminar and presentation from the respective delegates.

Tourism Selangor will organize B2B meeting with Japan Association of Travel Agents (JATA), and Tabikobo Co. Ltd. during the first trip of roadshow in Osaka, Japan. On the next roadshow visit in Japan’s fourth most populated city which is in Nagoya, Tourism Selangor will have official visits to Aichi Prefecture Tourism Bureau and B2B meeting with World Air Sea Services Co. Ltd and Meitetsu World Travel Inc. . At the last destination of this roadshow in Japan’s busy capital, besides seminar and product update, Tourism Selangor is having official visits to JATA Head Office, International Cross Cultural Committee and Japan Association of Overseas Studies.

For the Japanese market, Tourism Selangor would like to further leverage in these three segments, Eco-Tourism, Heritage and Education Tourism based on the travel patterns of the Japanese tourists. The Japanese tourists in general enjoy adventure and experience-based holidays, as well as culture according to Tourism Selangor market study. Thus, Tourism Selangor will also future collaborate with Japan Tourism Bureau in Osaka and Tokyo for Government to Government (G2G) meeting to further discuss and collaborate on future promotional campaigns.

Social Media Campaign will be launch exclusively for the Japanese market that will use Facebook as the main platform to promote Selangor. In addition, the tourism industry focal points representative and Japan Education Board representative media will get a chance to register an interest for “Selangor Familiarisation Trip” that will be held soon in August 2018.

Selangor has many hidden places of attractions that are off the tourist trail and you will be equally surprised by how close these places are to the city. Even the local Malaysians are surprised to find certain new places to visit that are still unknown to most.

Such as the Sky Mirror in Kuala Selangor, it is a sand bank in the middle of the sea and it gives an optical illusion where the water meets the sky, hence looking like a mirror of the sky. Many travel there to see this and take some very interesting photos.

It is quite a large botanical park that has many tropical plant lives that are typical to the region. For those who enjoy outdoor activities, there are bicycles for rent and a high ropes course. Another favourite attraction is Cyberview Hotel Resort & Spa, known for its beautiful landscaping. It also has a well-known Meeting, Incentives, Conferencing, and Exhibitions (MICE) centre in Selangor that could offers to tourists.

“This roadshow are directly focused on Japan local agent & media. We are confident that Selangor’s Tourism Products would receive an encouraging response from the Japanese tourists as they always like anything new and different. Selangor’s tourism industry still has a lot of potential for development and can be explored even further, particularly with our counterparts over in Japan” said Madam Noorul Ashikin Mohd Din, General Manager of Tourism Selangor.

Selangor has received a total of 212,000 Japanese tourists in 2017 with the highest arrivals in August at 28,000. There has been a steady increase in the number of international arrivals into Selangor and this year we hope to achieve a further increase in numbers that converts to a total income worth RM5.49billion. To achieve this, Tourism Selangor have several programmes planned with a brand new campaign called ‘#takemeanywhere’ that will promote the main areas of tourism focus in Selangor.

Today, Selangor continues to be a charming state bustling with vibrant people, always welcomes an exchange of warm gestures with its booming tourism industry as more visitors are attracted to the rustic charm of old colonial buildings which are now preserved and repurposed to fit modern lifestyle. Besides that, The accompanying ‘Take Me Anywhere’ is used as a slogan to strengthen the current promotional campaign, specifically indicating Selangor state as a hub for transportation, development, investment, business, education, medicine and others – where it all begins and centered in the Selangor state.


Photo access : https://drive.google.com/drive/folders/1Erlod2rxlLEQqT-fetI05j9r768i_0OR?usp=sharing


For Immediate Release

A Platform to Showcase Selangor to Europe

8 MARCH 2017, Berlin – Tourism Selangor is proud to announce the Discover Selangor, #TakeMeAnywhere Campaign at the International Tourismus Borse (ITB) 2018 in Berlin, Germany. This promotional campaign ‘Discover Selangor, Take Me Anywhere’ aims to get even more tourists to experience the fun and enriching experiences in Selangor.

The accompanying ‘#TakeMeAnywhere’ is used as a slogan to strengthen the current promotional campaign, specifically indicating Selangor state as a hub for transportation, development, investment, business, education, medicine and others – where it all begins and centered in the Selangor state. Among the local authorities to organise District Visit Year in 2018 is Kuala Langat District, Selangor.

“District visit year guides local authorities to develop their respective districts as various attraction and informative Heritage places, tourist-friendly and convenient to visitors. Various programmes and tourism activities are planned and implemented according to the uniqueness and attraction of the respective districts.” said Madam Noorul Ashikin Mohd Din, The General Manager of Tourism Selangor.

Highlights of this year Discover Selangor campaign will be celebrating Visit Year for its districts, Kuala Langat, as one of the most developed states in Malaysia, Selangor has many historical and heritage places across the populous state.

Mah Meri Culture Village came to serve the community of Carey Island in the district of Kuala Langat; Selangor is a story of many people whose collective vision made it what it is today. It’s the story of young men and women who wanted to bring their Mah Meri cultural heritage back to life. It’s the story of community elders, community partners, who wanted to pass along their knowledge to the young, especially those in need of guidance.There also have other attractive activities to offers fror visitors during their visit to Kuala Langat.

These efforts more or less helped Kuala Langat Municipal Council (MPKL) to get publicity and make this program as a way forward to plan, promote and develop heritage tourism in Kuala Langat systematically and strategically to increase number of tourist domestically and abroad as well as revenue from tourism industry.

“We have recorded 400,000 tourist from Europe countries last year and 7.431 Million tourist from all over the world and the number is increasing by 2.02% compared to previous year in 2016. We expect this year with 7.50 Millions of tourist and with an increase by 0.91% from previous year” says H.E. Madam Elizabeth Wong, Chairman of the Standing Committee for Tourism, Environment, Green Technology and Consumer Affairs, Selangor.

With a combination of rich history and culture, hustling cities and scenic villages, modern infrastructure and gastronomic delights – Selangor is a destination of choice for local and international visitors. Selangor’s popularity among travelers is reflected in the increase of visitors in the past of few years.



For Immediate Release

Continuously Organize to the much anticipated events upcoming on 4 March 2018!

15 February 2018, Shah Alam – The Malaysia Women Marathon is one of the biggest all women’s event of its kind in Malaysia. It has grown from its humble beginnings in 2013 with almost thousand participants to a staggering women participating in 2017 last year. This event has grown as women’s interest in their own health and vitality has developed over the last few years.

Women from all lifestyles, young and old, will once again take to the pavements and roads of Shah Alam on the 4th March 2018. For many, this is an event that they have been waiting for the past year as it is purely for women and it gives them an opportunity to test their limits while supported by other women who share the same passion for running.

“There are many aspects women should be empowered with. This year we would like to empower women in health and bring more awareness of illness that affects women. This month being the cervical cancer awareness month, we are glad to work together with Project Rose, a group working on awareness for women to do cervical screening to eventually eliminate cervical cancer” said Dr Woo Yee Ling, Project Rose Director.

“The event has no equals in its appeal. Women of all ages representing every states and every walk of life take part in this great Festival of Women. No pressure is put on anyone. The Malaysia Women Marathon a great success which gather good coverage abroad and also many international runners have joined in yearly basis” said, YB Puan Elizabeth Wong, Chairman Standing Committee Tourism, Consumer Affairs & Environment Of Selangor.

Women are putting on their shoes to come together on this day not only to join the marathon but to show their support to one another celebrating this day specially for women. The runners will be running on a scenic route of Capital City of Selangor that will cover the Blue Mosque, the park, Stadium Malawati and Istana Bukit Kayangan, along the residential areas of Shah Alam. The safety of the runners are at the top of priority, as such security and patrol by race marshals and police will be stepped up this year to help and support the event.

“Tourism Selangor is looking forward to support MWM’s in every year basis. The MWM’s plays a crucial role to attract domestic and foreign tourist to Selangor. Besides that, it’s getting bigger, wider connection and well established event in Selangor State Official Calendar. Tourism Selangor is willing to give full commitment to make sure the event is well organize and success” said Puan Noorul Ashikin Mohd Din, General Manager of Tourism Selangor.

Registration is open for the marathons for four categories, Full Marathon (42KM), Half Marathon (21KM), 10KM and 5KM Fun Run inclusive of Individual category, 2 Option of Family Package. 6,000 participants are expected to join this year. Prizes for the run this year include cash prizes and attractive product vouchers worth RM 45,000.00, provided by sponsors. To register, please visit to the website www.mwm.my, or MWM Facebook account, @MalaysiaWomenMarathon for more information.


For Immediate Release

A Platform to Showcase Selangor to ASEAN Travel Market

24 January 2018, Chiang Mai – Tourism Selangor (TSSB) connects businesses from the state of Selangor, in a B2B session at the ASEAN Tourism Forum 2018, Chiang Mai International Exhibition and Convention Centre (CMECC), Thailand from 24 until 26 January 2018. The event provides international exhibitors of all sectors within the travel-value chain commerce, and ASEAN’s leading travel companies. Tourism Selangor will be taking part in the Tourism Business to Business (B2B) sessions promoting new tourism products Selangor has to offer.

“Asean Market is an entirely our main target market for Tourism Selangor and one that we are continuously explore the opportunities. This is our participation under the umbrella of the principal, Tourism Malaysia. This is the best possible platform for us to introduce you to our tourism products and services in support of Tourism Malaysia. We hope that with all our initiatives in place will enable us to garner an increase of tourist arrivals from Asean countries this year”. said Puan Noorul Ashikin Mohd Din, General Manager of Tourism Selangor.

The total number of tourists into Selangor for third quarter of 2017 (July to September) showed an increase of 4.63% from the same quarter of the year before. In addition, an increase of 1.31% was seen on the total number of tourist from January-September 2017 in comparison to the same period in 2016. Additionally, Selangor had also generated more than 800,000 Asean countries tourists from the total number of tourists until third quarter of 2017.

Selangor’s popularity among travellers is reflected in the increase of visitors, from 3 to 5% in the past few years. With a combination of rich history and culture, hustling cities and scenic villages, modern infrastructure and gastronomic delights – Selangor is a destination of choice for international visitors especially demand from Asean countries.

“We have identified several new products and places of attractions to promote in this year campaign such as Sky Mirror Kuala Selangor, Gua Damai Extreme Park, Bangi Wonderland, Mitsui Outlet Park KLIA, Selangor Fruits Valley and several new hotels such as, Sheraton Petaling Jaya, Four Points Hotel Puchong and Geno Hotel Shah Alam. Tourism Selangor has made these alliances with the operators and will ensure that they maintain their quality in product and services”, She said.

Supported by the State Government, this year’s digital tourism promotional campaign ‘Discover Selangor’ aims to get even more tourists to experience the fun and enriching experiences in Selangor. Armed with the tagline ‘Take Me Anywhere’, the campaign offers new and returning visitors to have a complete experience of Selangor’s attractions and already garnered 2.6 million views for both the digital videos in the last 2 months. It is to support promotional programs within the country such as roadshows, tourism events, travel exhibitions and familiarisation trips that hope will assist in achieving target of 7.6 million tourist arrivals for 2018, both locally and international.



For Immediate Release

Tourism Selangor ventures into new European market at FITUR 2018

17 January 2018, Madrid – Tourism Selangor has ventured into a whole new territory to kick start the new year by participating in FITUR 2018 in Madrid. This is the first time Tourism Selangor is participating in the International Tourism Trade Fair held at the Feria de Madrid under the umbrella of Tourism Malaysia. It hopes to increase its tourist base in this region and attract more visitors to Selangor.

As per statistics provided by Tourism Malaysia, there were slightly over 6,000 Spanish tourists who visited Malaysia last year. More than 60% of the tourists visited Selangor and Kuala Lumpur. This year through awareness and latest promotions conducted by Tourism Selangor, the figure is expected improve.

Tourism Selangor’s delegation lead by Dato’ Seri Mohamed Azmin Bin Ali, Selangor State Chief Minister will include YB Puan Elizabeth Wong, the Chairman of Standing Committee for Tourism, Environment, and Green Technology & Consumer Affairs of Selangor and Puan Noorul Ashikin Mohd. Din, General Manager of Tourism Selangor. They will meet with key industry members in Spain during the trade meetings and promote tourism products and services that are available in Selangor.

They would also be launching the latest digital campaign Discover Selangor, ‘#TakeMeAnywhere’ in Madrid which has already garnered 2.2 million views for both the digital videos in the last 2 months. The mission will be further supported by interviews and press conferences held with the Spanish media to promote Selangor. It is to support promotional programs within the country such as roadshows, tourism events, travel exhibitions and familiarisation trips that hope will assist in achieving target of 7.6 million tourist arrivals for 2018, both locally and international.

“We are certainly hopeful that the trade mission to Spain will be a success by meeting with the key industry players and identifying opportunities, as well as setting up strategic partnerships. With all these initiatives implemented we are optimistic that we will achieve an increased number of tourists arrivals from Spain this year.” said Dato’ Seri Mohammed Azmin Bin Ali.

Tourism Selangor aims to create better awareness of Selangor’s tourists attractions and facilities available for foreign tourists and make Selangor their favourite holiday destination



For Immediate Release

Preferred destination: MICE sector grows in Selangor’s Tourism Industry

11 January 2018, Mumbai – Tourism Selangor (TSSB) connects businesses from the state of Selangor, Malaysia and India in a B2B session at IITT (India International Travel & Tourism (IITT 2018), in Bandra Kurla Complex Mumbai, India from 11 until 13 January 2018. The annual B2B marketplace tourism trade show will witness over 25,000 visitors during the three days, with participation of over 500 exhibitors from more than 20 countries and over 25 Indian states.

Aiming to increase arrivals in its new focus areas this year such as MICE and Wedding & Honeymooners, India is a renowned destination for Malaysians, while Tourism Selangor has welcomed millions of tourists from India into both Selangor and Malaysia. Last year, the target number of arrivals from India into Selangor increased 5.91% compared in 2016, where India ranked at number 6 out of 10 countries, with the total number of 152,579 tourists from January until September in 2018.

“The objectives of this travel trade participation are to further strengthen the presence of Selangor State in the market, and particularly to support our over 38 MICE facilities and centres, as well as various venues for Indian wedding available in our state. At the same time, the promotion will further develop the market and promote Selangor as a holiday and shopping destination to Indian tourists and update the Indian travel trade industry about new tourism products, packages and attractions,” said Madam Noorul Ashikin Mohd Din, General Manager of Tourism Selangor.

Supported by the State Government, this year’s promotional campaign ‘Discover Selangor, Take Me Anywhere’ aims to get even more tourists to experience the fun and enriching experiences in Selangor. The digital promotional campaign by advertising in Youtube and Google Display has focused on domestic and international tourists that pictures Selangor as the tourist destination with convenient infrastructure, various tourist segments as well as good transportation.

Tourism Selangor’s booth at IITT, India this year features Palace of the Golden Horses Hotel, to promote their special packages on MICE incentives. Together with Tourism Malaysia, this promotion initiative for India Market will be continued with tourism promotional Road Show. The delegation will visit Kolkata, New Dehli Ahmedabad, and Chennai to promote Malaysia and Selangor as a top-of-the-mind tourist destination in the region.


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