Vision & Mission

To be the top tourism agency and first choice tourist destinations in Malaysia


  • Bring the best quality of operation, services and products
  • Generating main income towards the development of Selangor State
  • Build up the good collaboration between industry players
  • Provide the useful information to the tourist
  • Meeting the needs and satisfaction of customer (tourist)


  • Increase foreign tourist arrivals
  • Extend the average length of stay of tourists and to increase per capita expenditure
  • Stimulate the growth of domestic tourism and encourage planned holiday culture
  • Increase the market share of international meetings, incentives, conventions, and exhibitions (MICE) segment
  • To provide efficient and quality event management and creative media services
  • Designing, managing and implementing tourism events and official programs of the Selangor State Government, orderly, perfect quality and meet the international standard without compromising the state rules and guidelines
  • Creating collaboration and ensure the continuity of Selangor state tourism products to be competitive